CLIENT

SEE YOUR SKIN

[SKINCARE]

2024

ABOUT THE BRAND

SEE YOUR SKIN™ is a Polish skincare brand founded in 2017, focused on conscious, effective skin care for demanding and sensitive skin. The brand creates technologically advanced, small-batch cosmetics based on high-quality active ingredients with proven effectiveness. Guided by transparency, research, and respect for the skin’s natural needs, SEE YOUR SKIN™ offers thoughtful formulations that support skin health rather than follow short-lived trends.

PROJECT BACKGROUND

The goal of this project was to create a clear, modern, and emotionally engaging brand identity that reflects both the scientific foundation of the formulas and the natural sensitivity of the skin. The collaboration covered the full development of the visual identity system - from logo design and master brand color palette to dedicated color codes for individual products. The identity was consistently applied across all brand touchpoints, including product labels, packaging boxes, thank you cards, business cards, leaflets, and materials designed for trade fairs and industry events. The brand was created with women in mind: bold yet elegant, colorful yet balanced, modern while remaining close to nature. The visual language combines clarity and structure with softness and warmth, supporting trust, transparency, and ease of use. In designing the packaging, special attention was given to legibility, hierarchy of information, and shelf presence. The system was built to be flexible and scalable, allowing for future product expansions while maintaining strong brand recognition and visual coherence across the entire product range.